•
05 Feb 2021
We are the first Portuguese fashion brand to protect its intellectual property in Blockchain!
In 2021, we introduced another groundbreaking innovation.
We are the first Portuguese fashion brand to protect its intellectual property in Blockchain!

We are the first Portuguese fashion brand to protect its intellectual property in Blockchain. 

We are now able to prove the seniority and ownership of our designs, documents, products and plans for the future through proof of existence certificates generated by Clarke Modet's registration technology.

Although Blockchain is known essentially for crypto currency, one of its most promising uses is precisely the protection and management of intellectual property assets. Decentralization is the main security measure of this technology, already used by the world's largest companies, as well as banks and government agencies. In Portugal, in the fashion industry, we are the first brand to adopt it!

We want our clients to receive a Josefinas' product with the guarantee that it is original, unique and exclusive, and this measure was one of those we adopted in 2021 - in order to act against the production and sale of replicas.

We continue to search for innovative solutions, and we worry about technological development, betting on the most interesting proposals for each of Josefinas' departments - after all, we are a digital brand since day one, and we intend to continue to evolve in that direction to make your experience ever more special!