Create your very own shoelaces. Personalization is free!
Until September 28, you can personalize Josefinas’ shoelaces with your name, your favorite quote or your life mantra for free!
This is a tribute to Portugal’s embroiderers and their almost extinct savoir-faire. Together with several talented embroiderers from the Sousa Valley, who learned this art from their grandmothers, we created Josefinas Rose Couture.
The value of a handmade embroidery
Each rose, created entirely by hand, takes over 16 hours to be embroidered. Traditional Portuguese embroidery is an art made by women for women and to which we proudly give new life.