Story and Values

We believe in fighting for a better world!

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Josefinas paper drawing

How it all began...

One day a woman had a dream, others joined her, and the dream came true.

Josefinas is a Portuguese brand born from a dream. In a country in crisis, where there was little room for dreams, making handmade shoes gained a new name: Josefinas.

In Portugal, the savoir-faire of craftsmen and the passion for an idea remained intact, and ‘never give up’ has always defined the Josefinas’ path and what it stands for.

The name "Josefinas" was born in honor of Filipa Júlio’s grandmother, the brand’s co-founder, who used to take her to her ballet classes and showed her that women can do anything.

We hope that the Josefinas story inspires the path of many other women, straight to the realization of their dreams, just as it inspires us daily!

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Mosaic of Josefinas story photos

We believe in fighting for a better world!

  1. We believe that everything we do must have meaning.
  2. We believe that by helping a woman, we’re contributing to a better and fairer world.
  3. We believe that a handmade product has unparalleled magic.
  4. We believe that life is an imperfect journey.
  5. We believe that there is no dream that can’t come true.
  6. We believe in the power of women.
  7. We believe in change and its power.
  8. We believe our clients are the best in the world.
  9. We believe in a world where pink can be worn by everyone.
  10. We believe in gratitude.
  11. We believe children have the right to education.
  12. We believe every woman has the right to choose her own path.
  13. We believe in standing up for what we believe in!